14Feb
15:35 - By Nicolas Moulard - WorldRadioDay Madrid13
Jornada de Innovación Radiofónica organizada por el Area de Comunicación Audiovisual de la Universidad Carlos III de Madrid y la Asociación Española de Radio Online (AERO) con motivo del World Radio Day 2013.
Con Javier Llano (Director de Cadena 100), Jordi Finazzi (Director de Negocio Digital de Música en Prisa Radio), Raúl Domingo (Socio-Director de Know Media)
Moderador : Nacho Gallego (Universidad Carlos III)
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25Jan
17:28 - By Nicolas Moulard - WorldRadioDay Madrid13
El evento principal del World Radio Day Madrid tendrá lugar el 13 de febrero por la tarde en el Espacio Cultural Mira de Pozuelo de Alarcón.
Invitamos a todos los profesionales de la Radio a que reserven la fecha para celebrar este día con destacados invitados internacionales y directivos de las principales radios españolas.
Se rendirá homenaje a la Radio, y se discutirá de como se está reinventando su futuro en las plataformas digitales.
Con la participación de : Academía Española de la Radio (Jorge Alvarez, Presidente), UNESCO (Janis Karklins, Assistant Director-General for Communication and Information), AER/AERC (Alfonso Ruiz de Assin, secretario), EBU/UER (Giacomo Mazzone, Assistant Director-General y Christian Vogg, Head of Radio and Music), URTI (Alain Massé, Director General), PRISA Radio (Diego Pruneda, Chief Digital Officer para España), Grupo COPE (Luis Martín Perez, Chief Digital Officer), AERO-Asociación Española De Radio Online (José-María Garcia Lastra / Vice Presidente), RTVE, Ocendi...
El programa completo se publicará en los próximos días a la vez que se abrirán las inscripciones a la conferencia.
ORGANIZACIÓN:
· Organizadores: Actuonda, Academia Española de la Radio, Ayuntamiento de Pozuelo de Alarcón
· Patrocinadores Gold: CIRES21, Cristaliza, Audioemotion, Save Diffusion
· Con el apoyo nacional de AERC, FORTA, AERO, Instituto RTVE, ARU, Ocendi, Universidad Carlos 3 de Madrid, Tecnología 2.0, Know Media, Aire, Periodista Digital
· World Radio Day is an event supported by UNESCO and World Radio Day International Committee (AER, URTI, EBU/UER, ITU, ASBU, AIR, AMARC, AIBD, BNNRC, AUB, ABU and Spanish Radio Academy)
05Nov
08:31 - By Nicolas Moulard - Madrid 2012
Why radio has a great innovation potential?
1. Dont think as a radio producer think as a multimedia producer
2. Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects
3. Entertainment content surpass news related content ( with very poor
livecycle window) News are for living but invest in entertainment for
future
4. Radio sells Local and segmented adveritisg ( its used to hard work
for living) think geolocated and personalized products and brand
messages
5. Radio has full equiped audio production studios (with little
investment just few webcams and ligthing it will transform in a web TV
studio)
6. Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary
7. People don't like to be interrupted while being entertained, get
ride of audio preroll adopt branded content, involve brand and your
audiences
8. Radio is social, embrace conversation, radiio is playful enjoy gamification
9. New narrative formats are waiting to be discovered, think transmedia
10. Be aware of 2nd screen content interaction will be next revolution on multimedia experiences
PPT presentation presented by Javier Lasa, R&D Manager at PrisaLab, @ Radio 2.0 Madrid (30 Oct 2012)
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