00:15 - By Nicolas Moulard - Rain Summit Europe 2013
Internet radio and online audio experts recently met in Brussels for the RAIN Summit Europe with the active collaboration of Actuonda.
I have been given the opportunity to kick-off the event identifying best practices to monetize internet radio together with a panel of european experts from Havas Media, Lagardere, Adswizz, RMS.
We have had an interesting discussion pointing out the current fragmentation of this growing market (in terms of offer, audience, device, format) and developed ideas on how to unlock it. Should you want to learn more about the importance of Standardizing format & metrics, Educating buying and selling teams, Aggregating audiences, Sharing business cases and success stories, Improving relevancy and reach, I advise you to listen to the conference audio recordings available here in Soundclouds : https://soundcloud.com/rain-summits.
I will also be happy to discuss with you innovative solutions to develop audience on multiplaform. Don't hesitate to contact me : firstname.lastname@example.org