05Nov 2012
Radio Innovation ppt @ Radio 2.0 Madrid
08:31 - By Nicolas Moulard - Madrid 2012
Why radio has a great innovation potential?
1. Dont think as a radio producer think as a multimedia producer
2. Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects
3. Entertainment content surpass news related content ( with very poor
livecycle window) News are for living but invest in entertainment for
future
4. Radio sells Local and segmented adveritisg ( its used to hard work
for living) think geolocated and personalized products and brand
messages
5. Radio has full equiped audio production studios (with little
investment just few webcams and ligthing it will transform in a web TV
studio)
6. Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary
7. People don't like to be interrupted while being entertained, get
ride of audio preroll adopt branded content, involve brand and your
audiences
8. Radio is social, embrace conversation, radiio is playful enjoy gamification
9. New narrative formats are waiting to be discovered, think transmedia
10. Be aware of 2nd screen content interaction will be next revolution on multimedia experiences
PPT presentation presented by Javier Lasa, R&D Manager at PrisaLab, @ Radio 2.0 Madrid (30 Oct 2012)