In this period of economic recession, we are assisting to a technological revolution with the multiplication of hybrid digital mediums. In parallel, consumer habits of the audience are evolving quickly based on the higher access to internet, new digital services and major use of personal mobile multimedia devices.

People are more and more connected and aim to listen their favourite content anywhere, at anytime, on any device.

Advertising on internet is growing fast while alternative mediums to traditional linear FM Radio and disruptive advertisement models are taking position in the digital world.

Radiobroadcasters need to adapt to this new relation with their audience. They must take benefits of this fresh open dialog environment to create a unique personalized communication platform, encourage participation and increase listening time.

Radios can now put at disposal of media agencies and announcers new targeted and measurable mediums to connect more effectively with consumers.

Monetizing radio content & advertisement and turning internet radio into a profitable business is a major challenge which can be addressed different ways.

For radio and digital advertisement professionals from Spain, this conference Radio 2.0 represents an outstanding opportunity to discover the latest market trends illustrated by state-of-the-art solutions and successful business models.

It is also a perfect place to exchange with a large panel of international experts, refresh strategic plans and realize new contacts.