More than 1.000 radio professionals met in Berlin for Radiodays Europe. 50 sessions covered most hot topics to consider today when defining the future of Radio.
Here comes my selection of 8 major trends for Radio 2.0 to be a success
- Multiplateform // Reach listeners across all channels. SmartTV apps for radio (slides) by BigFM and Spoiled Milk
- Personnal // Radios have to be more interactive & personal (audio) by James Dickie
- Interactive // How Broadcasters Are Using Interactive Programming to WIN (audio Jingles) LDR
- Contextual // Pop Up radios of ABC (Blog post) by James O'Brian, ABC Radio Autralia
- Social // how Twitter help Radio to connect with their audience (audio) by Dan Biddle, Head of Broadcast Partnerships, Twitter UK
- Local // Surviving Google – A Free Master Class in Leveraging Local (blog post) by NRS
- Mobile // Strategies for mobiles and smartphones (slides) by James Cridland, Managing Director MediaUK
- Hybrid // Hybrid radio: the best of both worlds? (slides) Radio DNS
